When Sex Does Not Always Sell: Victoria’s Secret was founded as a women’s lingerie store aimed at men who want to buy something sexy for their girlfriend or wife. The company has stuck to that “sex sells” playbook for the last 40 years, but in the #MeToo era, the strategy isn’t a good look—nor very profitable • Since 2015, the bra empire has lost $20 billion in market value. And now, the company’s entanglement with accused sex trafficker Jeffrey Epstein is calling more attention to a business model that is increasingly out of step with the times • Where Will LB Be By End 2019? How To Profit From Its Weakness? Email Us To Access Our Next LB Algo Trade Alert: inquiries@ppchk.net
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