Swatch: Get Ready For $1 Billion

🚨 🚨 The launch of a $400 automatic timepiece, a collaboration between the entry-level Swatch brand and the ultra-luxury marque Blancpain, prompted long lines and sold-out stock at Swatch stores when it debuted Sept. 9. The CEO reckons the new watch will help drive Swatch brand revenue to a record next year, surpassing 1 billion francs ($1.1 billion) for the first time

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