Citi Is Still Bullish On Apple

Citigroup remains optimistic about Apple, maintaining its “Buy” rating and a target price of $275 per share despite recent challenges.

The bank has revised its iPhone shipment projections for 2025 and 2026 down to 232 million and 244 million units, respectively, reflecting a 5% year-over-year growth rate each year.

This adjustment stems from the delayed rollout of Apple’s AI-integrated Siri upgrade, initially expected in April but now postponed to 2026. The delay is seen as a missed opportunity to boost iPhone upgrades and refresh cycles this year

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