Retail investors poured a record $40 billion into U.S. stocks and ETFs in March, surpassing the previous high of $30 billion set during the 2022 bear market onset. This surge, larger than the meme stock frenzy of 2021, reflects a strong “buy-the-dip” mentality despite major indices entering bear market territory. For many retail investors, this marks their first experience navigating such challenging market conditions
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