Starbucks Is Game Over In Asia: Zuspresso Sdn., the operator of ZUS Coffee, is planning to open nearly 200 new stores in Southeast Asia this year. This expansion follows the brand’s success in surpassing Starbucks as Malaysia’s largest coffee chain in early 2024, with 743 stores compared to Starbucks’ 320. The new stores will include at least 107 in Malaysia, about 80 in the Philippines, six in Singapore, and the first stores in Thailand and Indonesia
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