The most significant catalyst for Philip Morris International (PM) stock is the rapid growth and regulatory momentum of its smoke-free product portfolio, particularly the ZYN nicotine pouches and IQOS heat-not-burn device. ZYN, acquired through PMI’s purchase of Swedish Match, has become a breakout success in the U.S. market, and its recent FDA authorization as the first approved nicotine pouch in the country is a game-changing milestone-granting PMI a competitive edge, validating product safety and compliance, and enabling broader market penetration in the fast-growing nicotine pouch segment
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